SAME GREAT TASTE, LIGHTER FOOTPRINTS

More than just another meat substitute.

ALTN_B.Spaghetti

Brand Belief

We aspire to redefine the category. We are forward thinkers and thought leaders who shape the future of the meat-free category.

Brand Belief

We aspire to redefine the category. We are forward thinkers and thought leaders who shape the future of the meat-free category.

Taste the Alternative

Taste what the alternative to meat could be – incredibly delicious, with a world of choices for all
lifestyles: vegan, vegetarian, flexitarian and anyone who wants to experience a new dimension in flavour.

WE ARE BOLD.

We aspire to redefine the category.


We are forward thinkers and
thought leaders who shape the future of the meat-free category.

we are adventurous.

Food is our adventure.

We introduce flavours of the world, constantly innovating and creating meat-free alternatives that take everyone on a journey.

we are inspiring.

We are the spark that ignites the meat-free movement.

We are a happy and inspiring brand – encouraging everyone from all walks of life to be part of the meat-free culture.